- Idea
- Crazy – Amazon started selling on line when all the major bookshops thought they weren’t going to be successful. When online shop began, majority of people thought the web wasn’t a safe place to keep credit details. Airbnb invited users to let their homes to complete strangers to people they never knew. HMV thought music streaming had no future.
- Mundane – Take an existing product and add your own tweak. Your environment or experience may dictate how best a product can be used to serve your need and that of your fellow citizens. This can be done for a small fee. You could also use an existing product for a different use, once you have done your research and happy it meets the standard for n alternative use. The story about dog tooth brush is a good example.
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